Known as the 10 Steps to a Road to A Sale in the Automobile Dealership world. Basics steps and a 'No Pressure, Professional' Presentation in a consulting environment should be the goals. After all, most people are doing their research online these days. Learn more go to http://DigitalCarGuy.com
Thursday, December 19, 2013
A Divorce for Christmas
An elderly man in Oklahoma calls his son in New York and says, "I hate
to ruin your day son, but I have to tell you that your mother and I are
getting a divorce; 45 years of marriage... and that much misery is
enough!" "Dad, what are you talking about?" the son yells. "We can't
stand the sight of each other any longer," the old dad explained. "We're
sick of each other, and I'm sick of talking about this, so you call your
sister in Hong Kong and tell her!". Frantic, the son calls his sister,
who explodes on the phone. "Like heck they're getting divorced," she
shouts, "I'll take care of this." She calls her elderly father
immediately, and screams at him, "You are not getting divorced. Don't do
a single thing until I get there. I'm calling my brother back, and we'll
both be there tomorrow. Until then, don't do a thing, you hear me?" she
yelled as she hung up the phone. The old man hangs up his phone and
turns to his wife. "Okay", he says, "it's all set. They're both coming
for Christmas and paying their own air-fare.
Monday, December 16, 2013
New Car and Used Car Buying Guide
New Car and Used Car Buying Guide
Welcome to the world's best free car buying guide for buying new cars, used cars, auto leasing and avoiding car buying scams.You'll laugh, you'll cry, you'll buy a car. There are copycat sites with similar names who paraphrase our content, but we are the original and the best. This 100% FREE site is about truth, but few people want you to know the truth about buying cars and SUVs.
Your Host: Jeff Ostroff shows you how to haggle your best fair profit offer on new cars and determining dealer cost for new autos.
Carwoo is a nationwide negotiating service. A huge benefit they offer is keeping your personal information secret from the dealership until you are ready to finalize your new car purchase. With the normally $79 "plus" plan that I would recommend (especially with a discount to $44.10 for our visitors) Carwoo sets up a reverse auction for you so you will always get the best price. The free basic plan lets you negotiate without revealing your contact information. Click here for more details about CarWoo.
Check out our new car dealer ratings & reviews page. Is your local new car dealership listed? Check Before you shop. Click Here!
People Keeping Cars Longer: CarBuyingTips.com user data shows that due to the economy, people are keeping their cars longer and more people are buying used cars instead of new cars. It's a good idea to protect your investment in an older auto with an extended warranty. Learn what to look for in an extended warranty and how to avoid getting scammed in our chapter How to Buy and Extended Warranty and Avoid Scams.
Our $avOmeter Blasts through the $12 million savings level!
Savings reported by our visitors passes this important milestone, confirming the quality of free car buying education you receive here. Recently visitors are reporting savings of $2000 to $6000+ off MSRP on even moderately priced vehicles. Click here to see our savings database.
CONSUMER ALERT: With the credit markets seizing up like a bad Yugo motor, a lot of people think it is impossible to get a car loan, but that's not true! Be sure to read our car loan tips page to learn how you can get financing in this tight credit market.
Quick Start New Car Buying Guide: How To Save $2000-$4000 When You Buy A New Car, Truck, SUV or Minivan.
The Way To Save Cash On A Car or SUV Is With Competing Bids
We'll review auto buying sites like Yahoo!Autos, Cars.com, InvoiceDealers, Edmunds.com, MyRide.com and CarsDirect to learn what dealers pay for new cars, trucks, SUVs and minivans, and how you can save the most money. These sites offer you free new car price quotes and new car dealer invoice prices. Competitive automobile quotes helps keep new car dealers in line. | |||||||
Because of sluggish auto sales, manufacturers are offering larger than usual consumer rebates and secret factory to dealer cash incentives to unload cars. Rebates change daily, so don't ask me why it's different when you look up new car rebates. If you've been waiting to buy a new car and get a great deal now is the time. Even Honda which normally does not offer incentives, is getting in the game. Make sure you check FightingChance.com and Edmunds.com for the latest incentives to use in your negotiations. Many cars have $2,000-$5,000 factory to dealer cash incentives. If you are unaware of the current rebates, you'll be leaving money on the table. Dealers will often give up most or all of their factory to dealer incentive, passing the savings to you. These incentives combined with our other car buying tips, will often result in deals below invoice pricing.
After successfully using consumer advocate tools like the FightingChance New Car Buying Info Package, our visitors are happy to fill our $avOmeter Database with their savings on their new car. You can get new car rebate information, secret factory to dealer incentives and new car dealer invoice pricing from FightingChance. The market sales intelligence they provide for your new car is priceless.
Thomas Ieracitano
Friday, September 14, 2012
Friday, February 24, 2012
ONYX album
We are a management group representing the rap group ONYX. They were formed in 1993, and have sold millions of copies of their so far released albums. They have worked with famous labels such as, Def Jam, Sony, and Universal Records.
Their first album "Bacdafacup" is certified multi-platinum, and won the Soul Train’s ‘Best Rap Album’ of the year in 1994. The second album "All We Got Iz Us", is certified gold-platinumand was named by Vibe as “the best produced album of 1995, and an album every Hip-Hop fan should own”. The third album "Shut ‘Em Down" marked the group’s highest debuton the "Billboard 200" at number 10. Two singles were released from this album, "React" which features the very first major appearance of 50 Cent, and "Shut ‘Em Down" featuring DMX. Another track from the album entitled "The Worst" featured a collaboration with Wu-Tang Clan.
During the last few years they have been working very hard on two new albums which are almost finished. They are entitled "Cuzo", and "Blac Rock". Cuzo is an album that sees ONYX return to their true roots of making "classic street albums". This is an album that all ONYX, and classic Hip Hop fans have been waiting for, and wanting to hear. Nobody in the music business releases such classic street albums anymore, but we believe that this will work to our advantage! Hip Hop, and music fans will get to experience what they have been longing for, for a long time."Black Rock" is an album that is a mixture of Rap, and Rock. It is aimed at a wider music audience. On their first album "Bacdafacup", ONYX collaborated with the Rock band "Biohazard". They made a soundtrack entitled "Judgment Night", that is certified double-platinum. They also made "Slam Remix", which was a remix of the number #5 single of the entire year, Slam.
Recently they have been touring the globe performing many concerts, from South America, Europe, to Russia, gathering many new fans, and reaching out to their existing fans. Many more concerts are scheduled in Europe as this is where the main fan base is. As a result, ONYX are ready to release their album entitled "Cuzo".As Europe is our main fan base, we would love to have an opportunity to work with a European label and reach the majority of our fan base easier.
For a preview of the album, you can have a look at the below videos, and please do let us know if you need any of the below in mp3 format.
Onyx - Classic Terror
http://www.youtube.com/watch?v=XQpxdOWRbfA
Onyx - Money In The Sky
http://www.youtube.com/watch?v=b4ZdOr7sNIw
Onyx - Black Hoodie Rap
http://www.youtube.com/watch?v=2SDp4bRmUb8
Onyx - Mad Energy
http://www.youtube.com/watch?v=a1TAXNq9k8o
Looking forward to your reply and thanking you for your time.
Yours sincerely,
Onyx Management
Monday, November 14, 2011
Reminder: Thomas Ieracitano invited you to join Facebook...
|
Tuesday, June 21, 2011
Mobile Marketing Mania
| Written by Alex Rodrigues |
| Tuesday, 14 June 2011 11:10 |
| Mobile mania is officially here. It is not the future, it is now. And it's going to dominate how dealerships interact and market to their customers. Already, 93 percent of the U.S. population has a mobile device, and 40 percent have smart phones or mobile web devices. At some point in 2013, more people will access the internet using a mobile device than they will with a PC. In 2010 alone, mobile web browsing jumped 32 percent while there was a 90 percent increase in mobile app users. Mobile Commerce The kicker is that people are using their mobile devices to conduct business-researching and shopping for products, even buying and selling products. Clearly, people are becoming more comfortable using their smart phones for various activities. People spend what amounts to 125 years every day playing the popular game Angry Birds. On eBay, a mobile transaction occurs every second; and recently, 72,000 burgers were sold in 72 hours via a Groupon coupon. According to a recent study conducted by Ipsos OTX on behalf of Google, 78 percent of smart phone owners use their phones for shopping. "It's happening faster than all of our internal projections," Google Chairman Eric Schmidt told attendees at the Interactive Advertisers Bureau Leadership Conference in April of this year. There are more than 200 million YouTube videos played on mobile devices daily, he notes. The study for Google is hardly the only example. Even, investment firm Morgan Stanley estimates more than $119 billion in commerce will be conducted over mobile devices by 2015. Automotive Mobile Opportunity Numerous studies indicate much of that commerce will happen in automotive. A recent study by mobile ad platform GreyStripe shows that 78 percent of the people planning to buy a vehicle in the next 12 months will use some sort of touch smart web device (iPhone, iPod Touch, Android) during the purchase process. "Industry studies show approximately 17 percent of the U.S. mobile audience are 'auto-intenders'-people who will buy a new car over the next six months," says Sean Wolfington, owner of www.Tier10Marketing.com. "With 20 million auto-intenders in the mobile universe and one of three of them using a mobile device at some point during their vehicle search process, car dealers need to capture this market." Cars.com, which developed a mobile application four years ago, gets 18 percent of its traffic today from mobile devices. AutoTrader.com, meanwhile, is getting nearly a million hits a month with its mobile application. Traffic patterns indicate mobile users were most interested in finding vehicles for sale and locating a dealer, versus some of the more in-depth auto reviews and "research and compare" functionality. Like Cars.com, much of the traffic occurs on the weekends. According to the GreyStripe study, 48 percent of the people who say they will use a mobile web-enabled device in their vehicle search will conduct initial research into vehicles; 44 percent will compare prices of different dealerships while on the lot; 32 percent will find a dealership using their mobile device; and 23 percent will actually use their mobile device to contact a dealership. Importance of Apps It's not going to be enough for a dealer to have the mobile website or texting capabilities. Much of the interaction is going to come in the form of apps-compact software downloaded to the smart phone that performs specific tasks and is easy to use. There was 90 percent increase in app usage in 2010 and that number is only going higher. As of the fourth quarter 2010, 68 percent of smart phone owners used apps. The question for car dealers is: How will they leverage mobile technology to market to and maintain relationships with their customers? At this early stage there are a few automotive mobile solutions providers who help manufacturers and retailers use mobile to attract, sell, and retain more customers for less cost than traditional or internet marketing. The leading mobile solution providers in the industry today are CarFactor.com, GroupAutos.com, IntellaCar.com, and DealerAppVantage.com. Using Mobile Solutions to Attract Consumers Some mobile apps help customers shop and are used by dealers to attract more leads and sales. Two popular apps that help customers in the car shopping process are Car Factor (www.Car-Factor.com) and GroupAutos.com (www.GroupAutos.com). As of April, Car Factor was the No. 1 most downloaded automotive app in the world. It has a four-star user rating, the highest consumer rating of any automotive app in the App Store. Using Car Factor, consumers can build and compare vehicles, view vehicle reviews, and obtain pricing. Another app, newly patented, GroupAutos.com, gives consumers the ability to scan the bar code on a vehicle's MSRP sticker and get an instant guaranteed low price on every vehicle in the dealer's inventory. "Dealers can advertise that they can provide Instant Guaranteed Low Price quotes in 60 seconds or less," says Chad Collier, CEO of GroupAutos.com. GroupAutos.com has partnered with Affinity Development Group, Inc. (www.aagautogroup.com,) which operates auto buying programs for 50+ million Costco, AAA, and Navy Federal Credit Union members who bought more than 300,000 vehicles from 2,300 participating franchise dealers last year, more than any retailer in the world.Our auto buying programs offer attractive, pre-arranged pricing and deliver in-market purchasers with a 45 percent closing rate within 72 hours of first meeting with our exclusive, local participating dealer. We believe that GroupAutos.com's patented mobile pricing app can significantly shorten the time it takes our members to drive off with their new car," says Jeff Skeen, Affinity's CEO. "We are working with Affinity to build an exclusive national dealer network of 3,500+ participating franchise dealers for GroupAutos.com's customers to be able to instantly see GroupAutos.com's Guaranteed Low Price while standing in front of the exact car they want to buy", states Chad Collier. Using Mobile Solutions to Serve and Sell Consumers One observation regarding the growth of smart mobile devices is that customers have greater access to information and often are more informed about the vehicle than even the dealership salesperson is. So, IntellaCar is putting a different spin on mobile apps creating one that is for dealership usage. It has developed an app for the iPad and other mobile devices that help salespeople promote the dealership, vehicles, finance, accessories, and service. "Since most customers research online before visiting a dealership, they often know more than most salespeople about the vehicle they are considering, and this knowledge gap can hurt a salesperson's credibility," says Jim Hughes, cofounder of IntellaCar. IntellaCar's app helps salespeople quickly access product benefits that are tailored to the customers' hot buttons (safety, performance, comfort, convenience, etc.), walk-around videos, pictures, videos about the dealership, certified programs, leasing, finance products, and accessories, along with introducing the customer to the service department. "When used properly in the sales process, these showroom apps help salespeople increase their closing ratios, average gross profits and CSI, because they can answer questions quickly while also building value in the dealership and the products they sell," says Bruce Polkes, Hughes' partner at IntellaCar. Sales consultants typically see an impact in the first week using IntellaCar, with results such as selling two to four more vehicles each per month while generating up to 30 percent higher gross and 47 percent higher CSI. Dealers are also giving service customers access to these apps on iPads in the service lounge where they can view videos about additional services like car detailing, dent removal, and even new and used vehicle specials. Using Mobile Solutions to Retain and Resell Consumers Just in the last year, hundreds of dealers have started providing free apps to their customers following the purchase or service of a vehicle. One such dealer app, created by DealerAppVantage.com, lets customers view their owner's manual, schedule appointments, buy accessories, get roadside assistance, find their vehicle in a crowded parking lot, find a cheaper gas station, report an accident, receive alerts when the parking meter expires or when their kids are going beyond the speed limit. Enterprising dealers are finding the app helps to improve the customer ownership experience, satisfaction, and loyalty by delivering service reminders, recall notices, lease end tutorials, equity alerts, and specials that bring the customer in more often for service, repeat sales, and referrals. The most popular tool on the DealerApp Vantage's app is the ability to find gas stations that are less expensive, says Ed Louis, co-founder of the company. "Customers can save hundreds of dollars by using the Cheap Gas station finder to save money on gas," he says. "Customers love to use the app to make service appointments and view specials," says Mike Adler of Laurel BMW, an AutoNation store. "Customers aren't typing the dealer's URL into the mobile browser anymore because it is a lot easier to use the app to get there." Dealerships are finding it a lot easier to give the customer a free app that they can use on their mobile phone than it was trying to obtain email addresses a few years ago. The good news is that their phone is always with them and the read rates of messages delivered to the phone are dramatically higher than through email. "Our dealers post signs all over the dealership promoting the app in sales and service," syas Louis. "Dealers download the app onto customers' phones as they wait for the finance department and in service while they wait for their car. Many dealers also promote it to people who visit the dealership but aren't ready to purchase by showing them how it can help them in the shopping process." "Our dealerships mobile app is advertised on all of our newspaper ads, in our service department and it's a great selling point for salespeople in the showroom. The app has generated a big increase in website, Facebook, and showroom traffic," Adler adds. Get On Board Now The time to put a mobile strategy in place is now. "The rate of adoption for dealers leveraging mobile solutions seems to be much faster than it was for the internet," Wolfington, of Tier10 Marketing, explains. "A lot of dealers took a 'wait and see' posture when the internet first arrived, but it seems like they are reacting faster this time around." Dealers are learning that mobile is a cost effective way to stay in front of the customer. "We get a lot of leads from our app for a fraction of the cost of internet leads," says Brian Benstock, co-owner of Paragon Honda and Acura, the top selling Honda and Acura dealer. Dealers that get it and understand technology are going to be the businesses consumers want to interact with. It's time to get ready with a clear mobile strategy that integrates into existing marketing plans. |
Thomas Ieracitano
Monday, June 20, 2011
SYNC Steps Up to the Plate with Fantasy Baseball Updates Available Hands-Free from Ford
Ford SYNC®, the company's award-winning hands-free in-vehicle connectivity technology, offers access to an on-demand weekly fantasy baseball update through available Traffic, Directions and Information Services
Drivers can get a list of weekly hitting and pitching leaders in both the American League and National League using simple voice commands
SYNC Services is an off-board network of voice-requested features, connected via a customer's cellphone, including directions, traffic, business search, weather, news, sports scores, stock quotes, horoscopes and movie listings - all free for the first three years of vehicle ownership
DEARBORN, Mich., June 16, 2011 - With baseball season in full swing, die-hard fantasy team fans who are also Ford owners can get weekly player updates in their vehicle on-demand and hands-free through Ford SYNC® with Traffic, Directions and Information Services.
Using a properly paired Bluetooth®-enabled phone with an active SYNC Services account, Ford owners can receive weekly player updates to find out who's hot and who's not. Once connected to Services, the driver simply says "Sports," then "Baseball" then "Fantasy Update." The weekly leaders in both the American League and National League are then read out aloud, along with hitting statistics including batting average, home runs, RBIs, stolen bases and runs scored. Pitching statistics include records, saves and strikeouts.
"It's been estimated that nearly 7 million people play fantasy baseball, and all of them scramble to get any kind of information about the very best players they should be putting in their lineups," said David Gersabeck, SYNC Services product manager. "This is all about giving our customers what they want. The Fantasy Update feature on SYNC gives our customers fantasy baseball updates quickly and concisely using easy voice commands."
No longer do fantasy baseball players need to pore through pages of statistics and articles to find out who they should be adding - and dropping - from their fantasy team. SYNC Services users simply press the voice button and say the command "Services" to access a wide range of cloud-based on-demand voice-activated features and information, including turn-by-turn navigation, business search, traffic, news coverage, sports reports, weather forecasts and even horoscopes and stock prices. The most recent additions to the Services network include movie listings and travel information, offering a direct connection to 150 airlines, 50 hotel chains and 11 of the largest rental car companies in the U.S.
SYNC Services also offers portability because the service is mated with the user's Bluetooth-enabled mobile phone, not the vehicle, and therefore can be used in select 2010 model or newer Ford and Lincoln SYNC-equipped vehicles.
Vehicle owners even can dial up SYNC Services when on the move outside the vehicle, accessing the voice-command portal, which provides free access to information that network service providers usually charge additional fees for.
Thomas Ieracitano
Thursday, June 16, 2011
Ram Trucks Plays Cowboys and Pickups in Latest Ads
There's a new set of Western-themed truck commercials in town that aim to promote the tough attributes of Ram pickups. Giddyap!
"The brand's outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic 'Old West' as the perfect juxtaposition of past and present American values; a time when hard-working and well-crafted manmade machines were a must," said said Olivier Francois, Chrysler's chief marketing officer and CEO of the Chrysler brand.
Francois came to Chrysler via Fiat, where he was responsible for the global marketing of Fiat's brands, including Fiat, Alfa Romeo and Lancia. Known for bold ad campaigns in Europe, Francois approved the well-received "Imported from Detroit" campaign for Chrysler that kicked off last January during the Super Bowl with a TV spot that featured Eminem.
Last month, the Ram brand unveiled its new tagline: Guts. Glory. Ram. So, it's not surprising Francois is pushing Old West imagery for its trucks.
The first four spots are:
"Code of the West"
It's the Ram truck counterpart to Chrysler's Eminem commercial. The one-minute ad ties in Ram trucks with the "Code of the West". If you're an honorable cowboy, you should be driving a Ram.
Apparently bad guys drive Ford F-150s, including what appears to be a brief cameo by actor Walton Goggins, aka Detective Shane Vendrell from "The Shield."
"Cummins Standoff"
This spot highlights the heavy-duty heritage of the proven Cummins engine, which was first used in 1989 Dodge three-quarter-ton and one-ton pickups. The 30-second ad shows other Cummins-powered vehicles have the Ram HD's back in a high-noon showdown with the Ford F-Series Super Duty.
"RamBox Locking"
What does one do when the bad guys roll into town? Warn the town, protect the family, hide away in a secret place and store the valuables — and, there is no better place for the town's courageous blacksmith to stow his precious tools than in his lockable and waterproof RamBox.
"Letterpress"
There's no truck shown in this commercial. The ad was filmed inside an actual letterpress that's meant to convey the same mechanics and precision that exists inside the soul of Ram.
Which is your favorite new ad for Ram Trucks?
Tuesday, June 14, 2011
How Clean Is Your Driving License
June 14th, 2011
When you pass your driving test and get your driving licence you will no doubt be feeling very proud and happy and there are few things in life which will give you the same feeling. The problem is that for some people having a clean driving license is not something they experience for long.
Not having a clean driving licence can be a major issue for some people; in fact it can affect your car insurance quotes and your ability to get a job or to rent a car.
Some job application forms will ask you to list any endorsements on your driver's licence and this can be a question that will throw you. You may have had points on your licence in the past but assume they have expired; if you are mistaken but do not mention these points then you could be in trouble later on if you are found out.
It is better to make a point of checking your licence before applying for any jobs so that you are not left feeling very embarrassed down the road. Failing to disclose endorsements on a job application could lead to dismissal for deception which is something no honest person wants in their past employment record. However there is more to check than just penalty points.
Many people are driving around with an invalid licence but are totally unaware of this fact. It is important that you notify the DVLA if you have changed address or if you have any changes in your personal circumstances; this is also something that many people are unaware of. If you are reaching the age of 70 any time soon you will be sent a letter notifying you of your need to apply for an extension.
Knowing what your driving licence says about you is very important these days. More and more companies are now checking licenses thoroughly so it's wise to stay one step ahead of the game.
Get all the information you need about driving tests, licences and legal requirements for driving by visiting our site at licence check.
Thomas Ieracitano
Saturday, June 11, 2011
SEM SEO Backlinks, a HomeNet Group discussion
ekephart
Posted: Monday, November 30, 2009 7:15:39 PM
Rank: Member
Groups: Member
Joined: 11/30/2009
Posts: 9
WWW.YOUTUBE.COM/SUNSETHONDA
LET ME KNOW SOME FEEDBACK. THANKS!
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idickey@davedennis.com
Posted: Monday, November 30, 2009 8:11:10 PM
Rank: Green Pea (less than 10 posts)
Groups: Member
Joined: 10/17/2009
Posts: 1
Great video!
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thomas
Posted: Thursday, December 03, 2009 9:14:00 AM
Rank: Seasoned Veteran
Groups: Member
Joined: 9/1/2009
Posts: 49
That is cool !
Thomas Ieracitano
http://DigitalCarGuy.com
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ekephart
Posted: Thursday, December 03, 2009 11:56:13 AM
Rank: Member
Groups: Member
Joined: 11/30/2009
Posts: 9
THANKS EVERYONE. MORE TO COME EVENTUALLY.
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ekephart
Posted: Thursday, December 10, 2009 3:57:29 PM
Rank: Member
Groups: Member
Joined: 11/30/2009
Posts: 9
everyone be sure to check out our latest videos. also, as far as the youtube marketing strategy, how effective is it for everyone else?
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ekephart
Posted: Thursday, December 10, 2009 3:58:00 PM
Rank: Member
Groups: Member
Joined: 11/30/2009
Posts: 9
www.youtube.com/sunsethonda
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bmoulton
Posted: Thursday, December 10, 2009 5:14:40 PM
Rank: Green Pea (less than 10 posts)
Groups: Member
Joined: 7/22/2009
Posts: 4
Yeah that is not bad, I can see that working
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bondys1
Posted: Monday, February 15, 2010 11:42:52 AM
Rank: Seasoned Veteran
Groups: Member
Joined: 8/21/2008
Posts: 28
what software do you use to create your videos at Sunset Honda ? Very Cool Stuff!
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thomas
Posted: Wednesday, February 17, 2010 2:39:19 PM
Rank: Seasoned Veteran
Groups: Member
Joined: 9/1/2009
Posts: 49
http://www.youtube.com/roberthutson
It helps with your seo and sem
Thomas Ieracitano
http://DigitalCarGuy.com
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ekephart
Posted: Wednesday, February 17, 2010 3:23:12 PM
Rank: Member
Groups: Member
Joined: 11/30/2009
Posts: 9
I use the basic windows movie maker. its free to download. i just upgraded my camera to a hd handheld, so it shoots in hd so the film quality will be a little better.
thomas wrote:
http://www.youtube.com/roberthutson
It helps with your seo and sem
Thomas Ieracitano
http://DigitalCarGuy.com
For those of you who are interested in SEO/SEM the following might be useful.
Thomas is correct - independent sites which offer value to the consumer like these YouTube Video hubs are important pieces of the "SEM puzzle". I would suggest that you tone the "keyword stuffing" down on that Youtube page though. There are creative ways to engineer those key phrases into content which can appear pertinent and intended for the user, even if it really isn't. ;)
The SEO-centric goal of these independent sites or "MicroSites" is to manufacturer backlinks to your website. Backlinks are simply links located on a website independent of yours which link to your website. Google sees these links as an "endorsement" or a "vote". The number of "votes" your website receives in conjunction with other factors determine your sites "PageRank". Pagerank is a rating which scales from 1-10; 1 being the worst and 10 being the best. Sites like CNN.com have a PageRank of 10 because they are well known reputable resources.
A hypothetical example of an extremely powerful backlink would be a link to your dealership from the CNN.com homepage. Because CNN has a PR of 10, a link directly from their homepage would be seen as a huge endorsement for your website. Your site's PageRank is one factor that determines where your website shows up when users conduct searches on Google.
SEO/SEM is founded on a basic principal and that is:
Google and other Search Engines want to deliver the highest quality results and ensure the searcher has the best possible web surfing experience. If you build your website in a organized, easy to follow manner and provide quality content to the user, you're already ahead of the game.
A great quote from SEOBook:
In using a marketing based approach you build up many signals of trust and many rankings as a side effect of doing traditional marketing. If people are talking about you and like your products then you are probably going to get some free high-quality links. And this leads us to the paradox of SEO: "the less reliant your site is on Google the more Google will want to rely on your site."
If you have questions or would like more information feel free to contact me directly at mscalcione@homenetauto.com or post here on the forums.
Thomas Ieracitano