Nothing matters if a lead is not properly answered

Nothing matters if a lead is not properly answered.

No SEO or SEM, no mobile apps, no 360 degree views of the car on your website, no amount of third party lead-buying matters if you can't get back to a customer right away with a quote. Too often, dealers underestimate this vital "blocking and tackling" step, pursuing all kinds of sexy strategies to gin up lead volume. They fail to recognize that if a lead isn't properly answered, lead volume is meaningless.

The arrival of an incoming lead represents "the moment of truth." The point of lead arrival signifies the moment when a customer has decided to put three to four dealers on trial. Who has a fair price? Who has what I want in stock? Who will give me the best service? Who can I trust? How the dealer responds in the minutes or hours after the lead arrives shapes the customer's view of that dealership.

The simple fact is, according to a study by the Cobalt Group, that 25% of all leads don't get answered at all. And the average response time on leads that do receive a response is over five hours. For the consumer sitting at her computer waiting for a quote, these facts stagger. Why, she thinks, should it be so difficult to find a dealer who wants my $25,000?

Creating an optimal end-to-end customer experience that enhances a dealer's selling potential involves:
• A customer sending in a lead

• An immediate, personalized e-mail response back to the customer, showing price quotes on multiple new and pre-owned alternatives surrounding her request.

• A phone connection within one hour, confirming the customer's receipt of the quote and probing for areas of interest, confusion or concern-followed by the invitation to visit the dealership for a test drive.

• Follow-up e-mails and phone messages over the ensuing five days if the customer doesn't immediately come in.

• Confirmation of a test drive date and time.

• Once the customer comes into the dealership, a hearty welcome, discussion of product requirements, "lot walk", test drive and sale if possible.

• And if not, an ongoing e-mail follow-up campaign that encourages the customer to respond when she is back in the market and ready to buy.

The problem, of course, is that life in a dealership is complicated. Many conflicting demands draw upon the time and attentions of every Internet salesperson, ISM, ISD and GSM. Leads come in at the worst possible time-when everyone is engaged with other customers, for instance-and languish in ILM / CRM in-boxes. Too often, a salesperson with time to answer just one lead but with four in the queue will just answer the freshest lead; the others go stale and eventually unanswered.

To address the monumental challenge of an effective and rapid price quote response, a new category of technology solutions has emerged: Digital Response Management (DRM). DRM vendors deliver solutions that ensure the dealer can execute very rapid price quote responses on incoming leads.

A comprehensive CRM solution delivers at least the following:
• A very rapid price quote response to a customer inquiry
• Personalization of the message
• Tools to support dealer pricing
• A brand-strengthening consumer message
• New and used vehicles presented
• High message deliverability (avoids spam filters, etc.)

CRM providers attack a problem that has bedeviled dealers for 15 years: the ability to send a price quote response back to a customer right away. Increasingly, progressive dealers will ask their partners in dealer 20 groups, "What is your DRM system?" It won't be long before all effective dealers will have at least one.

Tom Mohr is the president and CEO of ResponseLogix, the leading provider of automotive digital response management software for Internet leads.

Thank you,
Thomas Ieracitano

Thomas@Ieracitano.com

TheDigitalCarGuy.com

Can't Make it Here, We'll Take it There!

want a website or an email like this ?  go to http://123BrandMe.com

The Power of Long Term Follow Up

The Power of Long Term Follow Up
The very first thing I was told when I entered into the world of car sales was "contact them until they buy or die".

This was something that was drilled into my brain all through my first week of training and for the first 6 months of my sales career.

Upon entering the Internet department I found some veterans did not look at their Internet customers in the same way.

They shuffled through their leads vigorously trying to find a sale, and threw away people who were not ready to buy today.

Essentially they were cherry picking their prospects. I sat back after my first month and looked at my numbers thinking there has to be more. There must be something I can do with all these leads that everyone else is tossing aside.

And guess what? THERE WAS.

So, I did research on what happens to prospects;

Do they Buy from another Dealer? Brand ?

Switch from New to Used, Used to New ?

Just not in the market?

the best method and process

I initiated my plan to contact them diligently until they either told me to buzz off or came in to buy. I began broadcast emailing all of the leads that were 30 days and older. At first I tried this every 7 days but that seemed to irritate people. So I changed it to every 2 weeks and found that they did not mind as much. I also found that if I sent information that was relative to their car inquiry I had less negative response.

Then I tried a brief survey, and was astounded when lots of prospects responded to my simple email survey.

The email content asked them specific questions about their shopping experience. Like a website Content is King!

Not only did I sell an extra 5-10 sales per month, but I was also able to tell if they came in and had a bad experience, or bought from my competitor or were just waiting longer. The response was amazing and my closing percentage went up to between 10 and 12 %.

Some critics of my process say that you get a great deal of people opting out, however I disagree because if you are sending valuable information and they are still in the market, they will appreciate it.

It keeps your name fresh in their mind as a reliable source.

My point is that any long term process is better than nothing.

Don't waste money on leads if you do not intend to follow them through the 90 - 120 day process.

I can assure you that if you shop most of your competitors you will find that they are not using a long term process either so why not be the first.

Take your sales to a whole new level by harnessing the power of long term follow up and show the true potential of your investment

Call me to get your process in place and Sell More Cars !

Thank you,
Thomas Ieracitano

229.251.2462

Thomas@Ieracitano.com

TheDigitalCarGuy.com

Can't Make it Here, We'll Take it There!

want a website or an email like this ?  go to http://123BrandMe.com

10 Steps to Selling Your Car

10 Steps to Selling Your Car

Here are 10 simple steps that may help you sell your car.
I have tried to cover all the bases, from pricing, advertising and negotiating.
And keep this a short and easy-to-follow process.


Step 1: Know the Marketplace
Is your car going to be easy to sell? Is it a hot commodity, are there many similar vehicles?
Or will you have to drop your price? Maybe look at other ways to sell it?

Here are a few general 'rule of thumb' to answer the above questions:

   * Family sedans, while unexciting to many, are in constant demand by people needing basic, inexpensive transportation.

   * The sale of convertibles and sports cars is seasonal. Sunny weather brings out the buyers. Fall and winter months will be slow.

   * Trucks and vans, used for work, are steady sellers and command competitive prices. Don't underestimate their value.

   * Collector cars will take longer to sell and are often difficult to price. However, these cars can have unexpected value if you find the right buyer.

Your first step is to check on-line classified ads to see how much others are asking for your type of car.
Most websites have a Vehicle Locator and allow you to search with specific criteria. For example, select the year and trim level of your car and see how many similar cars are currently on the market.
Take note of their condition, mileage, geographic location and selling price so you can list your car at a price that will sell it quickly.

Step 2: Price Your Car Competitively
Once you have surveyed the on-line classified ads, use Edmunds.com True Market Value (TMV®), Kelley Blue Book and Autotrader.com pricing to determine the fair value of your car. Edmunds.com TMV prices are adjusted for mileage, color, region, options and condition.
There are always some exceptions to the rules of pricing, so you should follow your intuition. And be sure to leave a little wiggle room in your asking price.
Ask for slightly more money than you are actually willing to accept. If you want to get $12,000 for the car, you should list the car at $13,500. That way, if you get $13,500 — great! But if you have to go lower, it won't be a terrible loss.
You may have noticed how creative used car dealers get in pricing cars. Their prices usually end in "995," as in $12,995. Are we not supposed to notice that the car basically costs $13,000? There is a lot of psychology in setting prices.
A product that doesn't sell well at $20 might jump off the shelf at $19.95.
On the other hand, as a private party seller, you don't want to look like a car dealer. Therefore, you might want to take a simple approach and set your price at a round figure such as $12,750 or $12,500.

Step 3: Give Your Car "Curb Appeal"
When people come to look at your car, they will probably make up their minds to buy it or not within the first few seconds. This is based on their first look at the car. So you want this first look to be positive. You want your car to have "curb appeal."

Before you advertise your car for sale, make sure it looks as clean and attractive as realistically possible. This goes beyond just taking it to the car wash. Here is a to-do list that could help turn your heap into a cream puff:

   * Make sure it is washed, waxed and detailed.

   * Make sure your car is both mechanically sound and free from dents, dings and scrapes.

   * Consider making low-cost repairs yourself rather than selling it "as is."

   * Shovel out all the junk from the inside of the car. When prospective buyers go for a test-drive, you don't want them to feel like they've walked into your messy bedroom. Let them visualize the car as theirs.

   * Wipe the brake dust off the wheel covers and clean the tires with a tire gloss product.

   * Thoroughly clean the windows (inside and out) and all the mirrored surfaces.

   * Wipe down the dashboard and empty the ashtrays.

   * Have all your maintenance records ready to show prospective buyers.

   * If the car needs servicing or even a routine oil change, take care of that before putting it up for sale.

   * Have your mechanic check out your car and issue a report about its condition. You can use this to motivate a buyer who is on the fence.

   * Order a Carfax report and show it to the buyer to prove the car's title is clean and the odometer reading is accurate.


Step 4: Where to Advertise Your Car
Now that your car is looking great and running well, it's time to advertise it for sale. Traditionally, people advertise in newspaper classified ads. These ads can be expensive, but they get results. On-line classified ads, such as the Edmunds.com Used Vehicle Locator, are becoming increasingly popular. On-line ads are particularly effective with hard-to-find or collector cars. In most cases, on-line classifieds reach a geographically wider area of buyers.

Here are the main markets for advertising used cars:

   * On-line classified ads such as those on Edmunds.com

   * Daily newspaper classified ads

   * Weekly "shoppers" and giveaway newspapers

   * Bulletin boards at your office, a local supermarket or a college campus

   * Word of mouth — tell your friends and family you have a car for sale

   * Put a "For Sale" sign in the car window

Creativity is required when it comes to advertising. Think of unusual places to put ads (skywriting is probably too expensive), and you will get results.

One last word of advice about advertising: if you run an expensive classified ad, be sure you are available to take phone calls from possible buyers. Many people won't leave a message for a return call. So answer the phone — and be polite. Creating a good first impression is the first step to getting buyers to come and see the car in person.


Step 5: Create Ads That Sell
When creating "For Sale" signs or putting a classified ad in the paper, you have an opportunity to show how eager you are to sell the car. This can be done by inserting the following abbreviations and phrases:

   Must Sell!: This often means the seller is leaving town and needs to dump the car at a fire sale price.

   OBO: This stands for "or best offer" and it indicates that you are willing to entertain offers below the stated price. This usually means you are eager to sell the car.

   Asking price: This also communicates the feeling that you will negotiate, but it is one notch below OBO on the eagerness scale.

   Firm: This word is used to rebuff attempts to negotiate. It indicates that you aren't in a hurry to sell the car — you are most interested in getting your price.

Think about what you are telling people when you phrase your ad. Little words convey a lot. Besides the price, your ad should also include the year, make, model and trim level of the car you are selling along with the mileage, color, condition and popular options.


Step 6: Showing Your Car
Keep in mind that when you sell your car, people will also be evaluating you. They will be thinking something like, "Here's the person who's owned this car for the past few years. Do I trust him/her?" Make the buyers feel comfortable. They will probably be uneasy about making a big decision and spending money. Put them at ease and answer their questions openly.

Potential buyers will want to test-drive the car. If in doubt, check to make sure they have a driver license. Ride along with them so you can answer any questions about the car's history and performance. Also, they may not know the area, so you might have to guide them.

There are many unexpected bumps in the road that can arise while selling a used car. These will be handled easily if you are dealing with a reasonable person. So, as you are contacted by prospective buyers, use your intuition to evaluate them. If they seem difficult, pushy or even shady, wait for another buyer. With the right person, selling a used car should be simple.

Some sellers feel uncomfortable about having buyers come to their house to see the car. However, you can generally screen buyers on the phone. If they sound suspicious, don't do business with them. If you don't want people knowing where you live, arrange to show the car at a park or shopping center near your home. However, keep in mind that people will eventually see your address when you sign the title over to them.

Some buyers will want to take the car to a mechanic to have it inspected. If you have an inspection report from your mechanic, this might put their doubts to rest. However, if they still want to take the car to their mechanic, this is a reasonable request. By now, you should have a feeling for the person's trustworthiness. If you feel uncomfortable or have reason to think they will steal the car, decline the offer or go along with them.

Be ready for trick questions such as, "So, what's really wrong with the car?" If you get this, refer them to the mechanic's report or invite them to look over the car more carefully.


Step 7: Negotiate For Your Best Price
If a person comes to look at the car and it passes their approval after a test-drive, you can expect them to make an offer. Most people are uncomfortable negotiating, so their opening offer might take several forms.

   "I like the car, but…." This is the softest way to negotiate on the price. They may not even state that the price seems too high. If they say, "I like the car, but…" and then lapse into uncomfortable silence, you might consider an appropriate response. If you really want to move the car, you could say, "How much would you be willing to pay?"

   "What's your best price?" This is a more direct way to probe the seller to find out how much he or she will come down. If you get this from a prospective buyer, don't seem too eager to reduce your price.

   "Would you accept…?" Now we're getting somewhere. This buyer has thought it over and is making an offer. But the offer is being presented in a polite manner designed to allow for a counter offer.

   "Take it or leave it." This buyer is making an offer that supposedly leaves no room for a counter offer. In reality, this buyer might be bluffing. Still, they are sending a message that they are close to their final price. The only way to know for sure whether it really is a "take it or leave it" offer is to leave it — and let them leave. They may return tomorrow ready to pay your price.

The above are just a few of the openers you might encounter. Think of your responses ahead of time so you won't be caught unprepared. In general, it's a good idea to hold to your price when your car first goes up for sale. If you don't get any buyers right away, you'll know you have to be flexible about the price.

Step 8: Handling Complications
In some cases, you might reach an agreement with a buyer that is contingent on performing repair work on the car. This can lead to misunderstandings down the line, so avoid this if you can. The best thing to do is have your car in good running order while being fully aware of any necessary repairs. If you state clearly in your ads that the car is being sold "as is," you can refer to this statement when it's time to close the deal.

Still, a trip to the prospective buyer's mechanic might turn up a new question about the car's condition. What to do?

This must be handled on a case-by-case basis. If the repair is needed, and you trust the mechanic's assessment, you could propose reducing the agreed-upon price by all, or part, of the amount for the repair. If the repair is questionable, but the buyer is insistent, split the difference, or have the car taken to your mechanic for further evaluation.

Remember, the older the car, the more a mechanic is likely to find. At some point, you have to draw the line. You may have to say to the buyer, "True, this work could be done. But the car drives well as it is. And the proposed repair isn't addressing a safety concern." After all, a used car — particularly an elderly one — isn't expected to be perfect.


Step 9: Finalize the Sale
By Philip Reed, Senior Consumer Advice Editor
Email

Rules governing the sale of motor vehicles vary somewhat from state to state. Make sure you check with the department of motor vehicles (DMV) in your state, and keep in mind that much of the information is now available on DMV Web sites.

When selling your car, it's important to limit your liability. If someone drives away in the car you just sold, and they get into an accident, can you be held responsible? There are two ways to deal with this concern.

Once you have the money from the sale (it's customary to request either cash or a cashier's check), record the odometer reading and sign the car's title over to the buyer. In some states, the license plates go along with the car. A new title will be issued and mailed to the new owner. Additionally, in most states, a release of liability form can be downloaded from the DMV web site. Fill this out, along with the car's mileage, and mail it in as soon as the car is sold. This establishes the time at which the car left your possession.

But what if you still owe money on the car, and the bank is holding the title? One way to deal with this is to conclude the sale at the bank where the title is held. Call ahead and have the title ready. Then, once money has changed hands and the bank has been paid the balance of the loan, sign the title over to the buyer.

In some cases, however, an out-of-state bank might hold the title. In this instance, it is recommended that you go with the buyer to the DMV and get a temporary operating permit based on a bill of sale. Then, after you pay off the balance of the loan with the proceeds from the car sale, have the title mailed to the new owner. Sign it over to the new owner and the transaction is complete.

Finally, remember to contact your insurance agent to cancel your policy on the vehicle you have sold (or transfer the coverage to your new car).

Before your car drives away for the final time, take a last look through the glove compartment, the trunk and under the seats. You might find some long forgotten treasures you misplaced years ago.


Step 10: After the Sale

In most states, the condition of a used car for sale is considered "as is" and no warranty is provided or implied. Therefore, if the car breaks down after you have sold it, you are under no obligation to refund the buyer's money or pay to have it repaired. If you have sold a car to someone who took it for inspection at a garage and the mechanic found nothing wrong with it, you have done all you can to protect yourself and the buyer.

The best way to feel peace of mind after selling your used car is to make sure you did everything correctly. This means being open about the condition of the car before the sale and timely and complete in transferring DMV paperwork after the sale.

When done correctly, selling a used car can be a win-win situation. You have turned your used car into cash and provided reliable transportation for the next owner. Focus on the benefits to both parties and you are likely to have a smooth and profitable experience.

Thank you,
Thomas Ieracitano

Thomas@Ieracitano.com

TheDigitalCarGuy.com

Can't Make it Here, We'll Take it There!

want a website or an email like this ?  go to http://123BrandMe.com

GM IPO Stock Purchase For Employees, Retirees, Dealers

GM IPO Stock Purchase For Employees, Retirees, Dealers

GM is coming out of bankruptcy swinging, Initial Public Offering of stocks to Employees, Retirees, and Dealers.

This coming off a money making summer for GM and also timed well with the roll out of the highly anticipated Chevy Volt Plug in Electric Car.

GM Employees, Dealers, and retirees have until October 22 to decide if they want to gamble on GM's future. GM CEO stated that the IPO price would be in the 20-25 dollar range, but there have been no concrete details set fourth yet.

The Government is expected to release approximately 20 percent of their more than 300 million shares. The Government will release the other portion of their 60 percent ownership over the coming months and years to recoup the investment in saving the auto giant.

Thank you,
Thomas Ieracitano

229.251.2462

Thomas@Ieracitano.com

TheDigitalCarGuy.com

Can't Make it Here, We'll Take it There!

want a website or an email like this ?  go to http://123BrandMe.com

GM IPO Stock Purchase For Employees, Retirees, Dealers

GM IPO Stock Purchase For Employees, Retirees, Dealers

GM is coming out of bankruptcy swinging, Initial Public Offering of stocks to Employees, Retirees, and Dealers.

This coming off a money making summer for GM and also timed well with the roll out of the highly anticipated Chevy Volt Plug in Electric Car.

GM Employees, Dealers, and retirees have until October 22 to decide if they want to gamble on GM's future. GM CEO stated that the IPO price would be in the 20-25 dollar range, but there have been no concrete details set fourth yet.

The Government is expected to release approximately 20 percent of their more than 300 million shares. The Government will release the other portion of their 60 percent ownership over the coming months and years to recoup the investment in saving the auto giant.

Thank you,
Thomas Ieracitano

229.251.2462

Thomas@Ieracitano.com

TheDigitalCarGuy.com

Can't Make it Here, We'll Take it There!

want a website or an email like this ?  go to http://123BrandMe.com

Why Customers Put Off Maintenance

Why Customers Put Off Maintenance


Sixty-four percent of vehicle owners have put off vehicle maintenance and repair. It is difficult to quantify how much money that would amount to in your service and parts departments, but it's enough to matter. The top reasons they put off maintenance are as follows:

• 65 percent are afraid that the cost would be more than expected.

• 34 percent do not have the time.

• 28 percent do not believe the needed repair or maintenance is serious.

How many of those reasons are within the control or at least influence of your service consultants? All of them, of course. Here are a few ideas that will help overcome these objections.

Costs More Than Expected
Offer an "Ironclad Price Guarantee." There are monetary pitfalls to this, of course. It will be necessary to prepare your team for this change in culture. Most service departments believe that accurate estimates for some repairs are impossible; perhaps that is true. However; for the majority of the work a typical shop performs today, an accurate estimate is quite reasonable. Once you create your process and guarantee, promote it as a reason to do business with your shop – "We have an Ironclad Price Guarantee" – it will differentiate you from the other shops and overcome the top objection. The true test of your culture will come when someone misses an estimate by $200. What do you do—try to bump the customer or stick to your guarantee?

Don't Have Time
Offer shuttle rides to and from anywhere as long as it is close enough to make sense. There are still many stores that will drop people off but not bring them back to the store when the work is done. Have you forgotten that the customer pays your bill when you bring them back? Do not make it difficult to do business with you; bend over backwards to make your business accessible and people will spend money with you.

Offer very cheap rental cars that are immediately available. Many stores use an outside rental agency, and the wait for the vehicle to arrive turns this benefit into a handicap. Do not make your customers wait. Remember, making your dealership easy to do business with wins every time.

Offer pickup and delivery of the customer's vehicle. I understand the logistical challenges; at one time I had a small herd of retired folks shuttling cars. If you really want to make this work, you can. Hire an on-demand staff of retired folks, have a log (written or electronic) to track the dropoffs and pickups and assign one person to manage the process. I had one of the drivers who was very organized manage it. Customers will actually pay you for this convenience, by the way. Set the price based on the cost of your drivers plus gas, but keep the price as inexpensive as possible. Take a map and draw circles around the store's location and continue out to a point that becomes impractical. Each ring has a set price. Think of this as a marketing strategy and not a profit center, much like oil changes.

Not a Serious Problem
Train your service consultants how to respond to the perceived need of the repair/maintenance. Most of your customers do not understand how their vehicles operate or what work is important. Your customer's opinion is heavily influenced by hearsay from conversations with equally uniformed people. Train your service consultants to speak about the repairs/maintenance needed in the future in great detail. This conversation is more than the statement: "Next time we need to do the 45,000-mile maintenance." They need to create value and explain why it matters and why do it at your store.

Your service consultants should have three solid reasons to complete the most common repairs/maintenance's. This sounds simple but it is not. Test your team, ask them for three solid reasons to rotate tires, change the air filter or replace the fuel filter.

There are six reasons that motivate consumers to complete work on their vehicles:

1. Safety
2. Reliability
3. Appearance
4. Comfort
5. Money
6. Performance

Most consumers have one of these as their primary motivator. If you discuss reliability as the reason for the repair, but the consumer is motivated by money, your chances of selling that repair are greatly diminished. There are many more ideas that impact the customer, but this should get you thinking. It is very easy to ignore some or all of these. After all, you have probably tried some in the past and they did not work so you stopped, or you know someone who failed, etc. Do not ignore these points; they matter. Remember, dealerships perform less than 25 percent of all repairs completed on vehicles. How good can we be? Do something today.

No More Shopping at Target

No More Shopping at Target
-------------------------

My wife can be a little demanding at times. For example, she insists that I accompany her when she wants to do some shopping at Target. Unfortunately, like most men, I find shopping to be more than a little boring and I prefer to get in and get the stuff I want and go. Equally unfortunate, my wife is like most women - she loves to browse and look at everything. Well, yesterday my dear wife received the following letter from the local Target store.


Dear Mrs............,

Over the past six months, your husband has caused quite a commotion in our store. We cannot tolerate this behavior and have been forced to ban both of you from the store. Our complaints against your husband are listed below and are documented by our video surveillance cameras.

1. June 15: He took 24 boxes of condoms and randomly put them in other people's carts when they weren't looking.

2. July 2: Set all the alarm clocks in Housewares to go off at 5-minute intervals.

3. July 7: He made a trail of tomato juice on the floor leading to the woman's restroom.

4. July 19: Walked up to an employee and told her in an official voice, "Code 3 in Housewares. Get on it right away". This caused the employee to leave her assigned station and receive a reprimand from her Supervisor that in turn resulted with a union grievance, causing management to lose time and costing the company money.

5. August 4: Went to the Service Desk and tried to put a bag of M&Ms
on layaway.

6. August 14: Moved a "CAUTION - WET FLOOR" sign to a carpeted area.

7. August 15: Set up a tent in the camping department and told the children shoppers he'd invite them in if they would bring pillows and blankets from the bedding department to which twenty children obliged.

8. August 23: When a clerk asked if they could help him he began crying and screamed, "Why can't you people just leave me alone?" EMTs were called.

9. September 4: Looked right into the security camera and used it as a mirror while he picked his nose.

10. September 10: While handling guns in the hunting department, he asked the clerk where the antidepressants were.

11. October 3: Darted around the store suspiciously while loudly humming the "Mission Impossible" theme.

12. October 6: In the auto department, he practiced his "Madonna look" by using different sizes of funnels.

13. October 18: Hid in a clothing rack and when people browsed through, yelled PICK ME! PICK ME!"

14. October 21: When an announcement came over the loud speaker, he assumed a fetal position and screamed "OH NO! IT'S THOSE VOICES AGAIN!"

And last, but not least:

15. October 23: Went into a fitting room, shut the door, waited awhile, then yelled very loudly, "Hey! There's no toilet paper in here". One of the clerks passed out.
---------------------------

Doc! the man yells. I've lost my memory!
Calm down, sir. When did this happen.
The man looked at him. When did what happen?
----------------------
A guest in a posh hotel comes down to breakfast and
called over the head waiter and read from the menu
I'd like one under cooked egg so that it's running,
and one over cooked egg that it's tough and hard to eat.
I'd also like grilled bacon which is a bit on the cold side,
burnt toast, butter straight from the freezer
so that it's impossible to spread, and
a pot of very weak, lukewarm coffee.
That's a complicated order sir, said the bewildered waiter.
It might be quite difficult.
The guest replied sarcastically, It can't be that difficult
because that's exactly what you brought me yesterday! 

Thank you,
Thomas Ieracitano

Thomas@Ieracitano.com

http://DigitalCarGuy.com

want an email like this ?  go to http://123BrandMe.com

General Motors Co is recalling model year 2009 and 2010 Chevrolet Impala sedans

DETROIT- General Motors Co is recalling
322,409 model year 2009 and 2010 Chevrolet
Impala sedans because front seat belts may
not be properly anchored, the automaker and
federal regulators said on Friday.

No injuries or fatalities have been reported in
cases where the seat belts were not securely
anchored or twisted, GM said in a letter to the
U.S. National Highway Traffic Safety
Administration.

GM said it will begin asking its Impala
customers later this month to bring the
sedans to dealerships for inspection and
repair if necessary, free of charge.

Through mid-August, GM told NHTSA it had
received 32 warranty reports of seat belts
having separated from their anchorage.

The vehicles involved in the recall were
assembled in Ontario from April 2008 to
March 2010, GM said. NHTSA said of the
303,100 Impalas recalled in the United States,
about two-thirds of them were 2009 models.

2010 Year End Model Close Out Deals

2010 Year End Model Close Out Deals

Posted: 10 Oct 2010 10:04 AM PDT

If you have not taken advantage of a close out 2010 model Car, Truck, or SUV, you may want to act fast!

Car Company's are moving these vehicles as fast as possible and they are going quick. At one time, November and December were the months with the greatest incentives, but It seems to be a race to see who can liquidate Model Close Outs the quickest.

It is not only moving these vehicles so they don't get stuck with them at year end, but they also want to unveil the new models coming out. Many consumers want to be the first to own next years model, whether it be a new design or just the idea of saying they have the new 2011.

Thank you,
Thomas Ieracitano

Thomas@Ieracitano.com

http://TheDigitalCarGuy.com

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